Guides
Benchmarks every podcast owner should know
The podcast benchmarks worth tracking in 2027 are retention, completion, CPM, and cost per episode, each read against your own back catalog.
Desk
Standards Desk
Requirements, terms and the paperwork that decides whether the work stands up.
Guides
Canadian podcast editing contracts: clauses that differ from the US
Canadian podcast editing contract clauses differ from US ones on jurisdiction, language and tax. Here is what a small Canadian show can and cannot fix alone.
Guides
3 podcast episode editing mistakes that cost US creators money
Three podcast editing mistakes cost US creators money, and prevention takes a loudness target, a written revision clause, and a backup file.
Guides
Podcast editing turnaround standards for US publishers
Podcast editing turnaround standards for US publishers: typical first cuts land in 24-72 hours, full mix in 3-4 business days, and SLAs need bounded revision rounds.
Guides
What ASCAP and BMI licensing costs US podcasters for theme music
Theme music for a US podcast needs ASCAP or BMI clearance plus a recording license. Here is what each blanket license route costs and how to budget it.
Guides
How Chicago public-radio editing habits can sharpen an independent show
Chicago's public-radio editing habits, from logged tape syncs to timing sheets, transfer to independent shows that cannot afford a full production staff.
Guides
How editors cut true-crime and news shows under US defamation rules
True-crime podcast episode editing means clearing defamation, consent, court-recording and copyright rules before an episode ships.
Guides
FTC disclosure in US host-read podcast ads: placement, wording, and who is responsible
FTC disclosure for US host-read podcast ads: what counts as a material connection, where the spoken disclosure goes, who is responsible, and wording that works.
Guides
Sample podcast quotes and the template behind them without the jargon
Three real podcast quote shapes, the fields and approval wording each one needs, and the exact phrasing that stops a client arguing about the invoice later.
Guides
Podcast content ideas: the ones with staying power
Seventeen podcast content ideas that keep earning downloads months after release, with the format, the cost, the episode length and the reason each one lasts.
Guides
Best markets for a podcast business: where to start
Where a podcast business should start in 2027, ranked by ad rates, production cost, and the local clients who pay for editing and studio time.
Guides
Podcast sponsor contract clauses to review
Read a podcast sponsor contract clause by clause, from exclusivity and ad usage rights to disclosure, metrics, payment terms and cancellation, before you sign.
Guides
Podcast platforms, tested against experience
Twelve podcast platforms, judged on how they pay, how they report, and what a show gives up to be listed, tested against what creators actually experience.
Guides
Podcast software: buy order and the saving-versus-fee test
Buy podcast software in order, editing first, hosting second, sales third, and test each fee against the paid hours it removes before you subscribe.
Guides
How to grow a loyal podcast audience: where to start
Loyal podcast audiences come from repeat listening, not follower counts, so growth starts with the shows and platforms your listeners already use.
Guides
Podcast analytics: matching each count to a decision
Podcast analytics that answer a decision: which count each dashboard reports, how to read hours per episode, what to check on platform statements.
Guides
5 details of podcast business plan people miss
A podcast business plan maps the production chain, platform economics and sponsor terms that decide whether an independent show earns or drains money.
Guides
Podcast content planning: roles, workflow and rights
Podcast content planning for show roles, an ordered production workflow, music rights, FTC disclosures, platform payout math and break-even formulas.
Guides
3 things nobody tells you about podcast pricing and profit
Podcast pricing and profit hinge on three things most guides skip: who owns the master feed, how you sell downloads, and what a sponsor actually buys.
Guides
The short version of podcast production setup
A working podcast setup is a chain of named choices: microphone, interface, editing suite, hosting, and the steps that turn raw tape into a published episode.