Guides
DIY podcast editing vs hiring a US podcast editor
DIY podcast editing vs hiring an editor comes down to hours, rates and risk. US editor rates run $50 to $250 per episode or $25 to $150 an hour.
Desk
Costs Desk
Quotes, ranges and the line items that move once podcast creator business is under way.
Guides
How a podcast business tracks cash flow week to week, explained
A podcast business tracks cash flow week to week by dating every dollar to the week it moves and comparing that weekly ledger against the plan.
Guides
Podcast editing rates per episode: what US creators actually pay
Podcast editing rates per episode in the US run about $75 to $600, and most creators land near $150 to $300. Here is what each tier includes.
Guides
Podcast editor rates in Canada: per-episode pricing explained
Podcast editor rates Canada run $60 to $150 per episode for basic edits, premium above $200. Ontario HST adds 13 percent, BC GST 5 percent, plus mixing fees.
Guides
Atlanta and Nashville podcast markets compared for independent creators
Atlanta and Nashville differ on studio rates, editing talent, sponsor buyers and creator networks, and the choice turns on your show's format.
Guides
How to measure podcast community engagement
Podcast community engagement is measured with named numbers: completion rate, returning listeners, replies per episode, and Discord activity.
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Why Los Angeles and New York podcast studio rates run higher
Los Angeles and New York podcast studio rates run two to four times Austin and Atlanta rates, driven by union talent, network overhead and rent.
Guides
Comparing podcast platform fees and payouts
Spotify, Apple Podcasts, YouTube and Patreon each take a different cut of a show's subscription and ad money, and the fee shapes the payout.
Guides
Podcast audience analytics: what each dashboard counts
Podcast audience analytics: learn what Spotify, Apple and YouTube count, which metrics to track monthly, and where host exports and third-party tools fit.
Guides
Break-even for a podcast business, worked through
A podcast break-even model turns downloads, CPM rates and production hours into one number: the episodes and sponsors needed to cover monthly costs.
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25 podcasts, mostly US, with what each sells and what to copy
A list of 25 podcasts, mostly US, with what each show sells, what to copy, audience bands, a sample episode cost, and platform payout terms for creators.
Guides
Podcast creation tools for recording and editing
Podcast creation tools for recording and editing, with named gear and software, a monthly-cost formula, and notes on music rights and sponsor disclosures.
Guides
Podcast sponsorship deals: disclosure and contract terms
Podcast sponsorship deals: a spoken FTC disclosure, clauses that cap usage, exclusivity and revisions, and the cost floor to set before you price a read.
Guides
3 details of podcast audience growth people miss
Three podcast growth details most hosts miss: feed ownership, Apple and Spotify payout mechanics, and how the first sixty seconds decide retention.
Guides
Podcast finance and software: what the tools bill and what sponsors pay
What podcast editing software and hosting actually bill, how sponsor and programmatic rates are priced, and the cash gap between recording and payout.
Guides
Getting podcast platform right the first time
Choosing a podcast platform starts with how listeners find you and how each host pays out, so the first pick fits the show you actually make.
Guides
Reading podcast production workflow with a sceptical eye
A podcast production workflow is a set of decisions about who does what, when it is done, what equipment is used, and what it costs before the episode ships.
Guides
Starting a podcast business: the gear and host setup
Starting a podcast business means settling gear, editing tools, guest releases and a host before episode one, with gear budgeted once and hosting monthly.